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All good, apart from the fact that ads have no real values if they are not combined with a good SEO campaign to maximize the amount of traffic your site gets every day. I know a handful of companies that relied only on Facebook ads without having any real impact on the Google searches and they were ranking awfully! Another thing that a lot of people tend to ignore is the importance of backlinks both internal and external. You can do it yourself, but I would leave it to the hands of specialized experts for faster results.
A spammer promoting a site for spamming, that is kind of ... hilarious, don't you think so? Besides all of that, just like Nicholasbe said above, all those ads are mainly useless if they are not combined with a proper search engine optimization campaign. Actually, seo is way more important than some of us think, and I have felt that on myself. My older website was a total failure as it was not optimized properly, that is exactly why I have called for the Best Website Builders, and we are already working on a new website.