I personally dont use much of the "gimicky" stuff. I.E "Bonecollector". Im very old school with my hunting, I wear differnt camo together, somtimes no camo, I dont use "scent eliminating clothing" The "best" bows etc. etc. But, In my shop a lot of guys ask and want what the guys on the TV shows are pushing/using. Its an industry.. A lot of the products are marketed VERY WELL. Like fish said, a lot of the products are decent, but what I find interesting is how the industry is marketing the young hunters into thinking that they "need" all this stuff. But, it an industry none the less.