The ladder is an Extend-A-Step telescoping ladder you can buy direct (http://extendastep.com) for $149 and these idiots are re-selling it for the bargain price of $398. Huh???
I can just see that marketing meeting now: "Naw, nobody will think to Google the words 'telescoping ladder'!"
Betcha their site is down in a year. They'll either fold when someone gets hurt with their stand and sues them, or when Outdoor Life Magazine sues the shit outta them for using their trademark.
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