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10 bucks says you'll soon see this on an infomercial at 2am on the outdoor channel right after the banjo minnow..only 19.95 plus shipping and handling
 

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The ladder is an Extend-A-Step telescoping ladder you can buy direct (http://extendastep.com) for $149 and these idiots are re-selling it for the bargain price of $398. Huh???

I can just see that marketing meeting now: "Naw, nobody will think to Google the words 'telescoping ladder'!"

Betcha their site is down in a year. They'll either fold when someone gets hurt with their stand and sues them, or when Outdoor Life Magazine sues the shit outta them for using their trademark.
 
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